Aisle50 Raises $2.6M in Series A Financing

Aisle50, a Chicago, IL-based provider of a platform to deliver grocery offers to consumers through the web, mobile and social media, raised $2.6m in Series A financing.

The round was led by Origin Ventures, with participation from August Capital.

Co-founded by Christopher Steiner and Riley Scott in 2012, Aisle 50 sells digital offers from consumer packaged goods companies directly to consumers, who redeem them at bricks-and-mortar grocery retailers using a loyalty card or phone number.
The company recently launched a product subscription program for consumers to automatically load discounts to loyalty cards at regular intervals.
Grocery chains using Aisle50 include NC-based Lowe’s Foods, OK-based Homeland Stores, Shop ‘n Save of Western PA, and D’Agostino in NY. Raley’s in Northern CA will launch in the next six months.

Aisle50 was part of the summer 2011 class of Silicon Valley accelerator Y Combinator. Other investors include Ron Conway, Yuri Milner, and Plug & Play Ventures, among others.



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