2theloo Receives Equity Investment from Avedon Capital Partners

2theloo, an Amsterdam, the Netherlands-based toilet store operator, received an equity investment from Avedon Capital Partners.

The amount of the transaction was not disclosed.

The company intends to use the proceeds from the investment and the expertise of Avedon to accelerate its international expansion opening 2,500 stores worldwide within the next 3 to 5 years.

Founded in 2011 by Eric Treurniet (CEO) and Almar Holtz (COO), 2theloo opened its first toilet store in the Kalverstraat in Amsterdam. The company currently has around 100 stores in 8 countries (the Netherlands, Spain, Poland, Israel, Hungary, Austria, Germany and Belgium) with new locations planned in South Africa, Portugal, France, the United States, Russia, Czech Republic and Slovakia.



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