SEOshop Raises €1.1M

SEOshop, an Amsterdam, the Netherlands-based online store company, raised €1.1m in vc funding.

HENQ Venture Capital provided the equity. In conjunction with the deal, Albert Geertjes, former Hewlett-Packard executive, and Coen van Duiven, CEO of HENQ Venture Capital, are joining SEOshop’s Board of Directors.

The company intends to use the funds to expand its E-commerce platform in the European market.

Founded in 2008 by Ruud Stelder (CEO) and Dennis Cuijpers (CTO), SEOshop provides clients with a SaaS e-Commerce platform to set up and run online stores. It allows users to pick an ecommerce website template, list products, accept credit card orders, and ship goods.

The company currently serves 3000 clients (SMEs and larger companies and organizations like Philips and Dance4life) from The Netherlands, Belgium and Germany.
It employs 37 professionals.



nowadays employs 37 young professionals. By now SEOshop serves 3000 clients from The Netherlands, Belgium and Germany, mostly SMEs, but also larger companies and organisations like Philips and Dance4life. Last year it reported a 250 percent turnover increase and this year it expects a 300 percent increase.
The platform owes its success to its simplicity and user-friendliness, Stelder thinks. “We take away all the worries of our clients. We supply them with the tools to design and maintain their own professional online store without technical knowledge,” he states.

The platform operates as a SaaS service, witch stands for Software as a Service. That means customers don’t have to spend thousands of euros on building webshops on their own server, but are paying a small monthly amount for the software they rent from the cloud.

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