Alteryx Raises $12M

Alteryx, Inc., an Irvine, Calif.-based provider of Strategic Analytics, raised $12m in financing.

Backers included Toba Capital and existing investor SAP Ventures.

The company intends to use the capital to increase its sales, marketing and product efforts and expand internationally.

Led by Dean Stoecker, chairman and CEO, Alteryx provides an analytics platform for enterprise companies to identify and seize market opportunities and increase customer loyalty. The platform is designed to enable business analysts to combine Big Data with market knowledge, location insight, and business intelligence, perform predictive and spatial analytics and produce analytic apps that can be shared via the private cloud or the company’s analytics gallery public cloud.
Over the past year, Alteryx has developed partnerships with Tableau, Teradata, Cloudera and Hortonworks to integrate its data combining advanced spatial and predictive analytics with big data infrastructure and visualization platforms.

The company, which has offices in Boulder and Silicon Valley, serves more than 250 customers including Experian Marketing Services and McDonald’s.



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