Miaozhen Systems, a Beijing, China-based third-party big data company working in the advertising industry, closed a US$10m Series C financing.
The Round was led by CBC Capital, with participation from Redpoint Ventures, KPCB, and WPP Digital.
Founded in 2006 and led by Zhu Wei, chief executive officer, Miaozhen provides a Moment Tracking Technology that supports advertisers, agencies and publishers in efficiently measuring online campaign impact (including reach, frequency and demography of target audience).
The platform is used by multinational brands including P&G, Microsoft, Volkswagen, L’Oreal, Coca-Cola, YUM!.
The company has more than 280 employees in Beijing as well as in its offices in Shanghai, Guangzhou and Singapore.