Sift Closes $540K Seed Funding

Sift, a San Jose, CA-based developer of an app that detects users’ shopping fingerprint and delivers a personalized shopping experience on mobile devices, closed a $540k seed funding round.

Backers included Shawn Wang, co-founder of Baidu and Unity Ventures, Deep Nishar, SVP of Product at LinkedIn, Bhupen Shah, co-founder of Sling Media, Sand Hill Angels, and others.

The company intends to use the capital to continue to scale its team.

Founded by Saurin Shah and Ajay Subramanian as part of Tandem’s elite mobile acceleration program, Sift mines marketing emails to map users’ shopping fingerprints and deliver a HD shopping experience on the tablet. The company recently launched on the iPad and large retailers and brands are working with Sift to engage their customers.

The company also hired ex-LinkedIn Senior UX Designer John Deyto as Creative and User Experience Director.




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