Socialbackers, a Pilsen, Czech Republic- and San Francisco, CA-based social media analytics company, has raised $6m in funding.
The company intends to use the capital to further expand its social media measurement platform.
Founded in 2009 and led by CEO Jan Rezab, Socialbakers.com provides brands with a a user friendly social media analytics platform to measure and compare the performance of their social media campaigns across all major networks including Facebook, Twitter, YouTube, LinkedIn and Google+. The company has more than 160 employees located in 10 offices worldwide (Sao Paulo, Mexico City, Dubai, Istanbul, Prague, London, Munich, Paris and San Francisco).
Socialbakers is used by brands including McDonald’s, Nestle, Henkel, LVMH, Vodafone, etc.