Lumi, a provider of nutritional beauty products in China, has raised $20m (RMB120m) in funding.
The round was led by ClearVue Partners, with participation from Fidelity Growth Partners Asia, JAFCO Ventures and Capvent and existing shareholder DCM.
The company intends to use the capital to for branding and product and channel development, and customer service enhancement.
In conjunction with the funding, William Chen, managing partner of ClearVue, is also joining Lumi’s Board of Directors.
Established in 2007 by Joe Tai, COO, Lumi sells Nutri-Beauty products through online shops and direct sales channels. It has a wide range of product lines, including collagen, whitening, slimming and health.
Lumi currently has sales outlets in department stores such as Parkson and Intime Group, and sells in Watson’s, TMall, Taobao and 360Buy.
FinSMEs
31/10/2012