Coterie, a San Francisco, California-based online retailer, has launched with venture capital support.
Backers include SoftTech VC, Javelin Venture Partners and other angel investors focused on e-commerce.
The amount of the funding was not disclosed.
Led by Muna Farhat, Co-founder and CEO, Coterie is a new online beauty shopping destination designed for ultra-busy and socially savvy modern women, who can shop a huge selection of products from their favorite brands and beauty experts, and collect these products in their own Coterie virtual vanity.
Brand partners include Kevyn Aucoin, butter LONDON, Dr. Brandt, Perricone MD, Stila and Ellis Faas.