Dailybreak (fka CampusLIVE), a Boston, MA-based company delivering a new form of content that entertains, educates and challenges consumers while driving digital social action for brand advertisers, has closed a $5m funding.
The round was led by GSV Capital Corp., with participation from existing investors Highland Capital and Charles River Ventures. The company intends to use the funding to continue to expand.
Led by newly appointed CEO John Federman with founder Boris Revsin who will serve as EVP, Business Development and Strategy, Dailybreak delivers content advertising units, called Challenges, which are consumer-initiated experiences that incentivize people to engage with and share a brand’s message.
Major clients include Chevrolet, McDonald’s, Anheuser-Busch, Dunkin’ Donuts, Microsoft and Ernst & Young.