33Across, a NYC-based operator of a large social and interest graph, has raised $13.1m in equity financing.
The round was led by Pelion Venture Partners, with participation from Flybridge Capital, Greycroft Partners, First Round Capital, iNovia Capital, Panorama Capital, QED Investors, Metamorphic Ventures, and Great Oaks Venture Capital.
The company, which has raised more than $26m in total, intends to use the capital to accelerate investment in new product innovation and engineering. It plans to expand its presence in the advertising and publishing industries and build on its current client roster.
Led by Eric Wheeler, CEO, 33Across provides more than 375 Fortune 1000 marketers and over 600,000 publishers with its Brand Graph™ technology, tools, and real-time predictive systems to connect their content and products into the social graph.
Clients use the Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in real-time.
The company, which has offices in 11 cities including New York, San Francisco, Sunnyvale, Salt Lake City, Chicago, Detroit, and Boston, currently has 85 employees.