InsightSquared, a Cambridge Massachusettes-based provider of business intelligence solutions for the SMB market, has received $4.5m in Series A funding.
The round was led by Atlas Venture, with participation from Bessemer Venture Partners, NextView Ventures and salesforce.com.
The company is suing the funds to grow the team and further develop its solutions.
Led by co-founder and CEO Fred Shilmover, InsightSquared has developed a Software-as-a-Service (SaaS) platform that enables small and mid-sized businesses to benefit from the predictive value of traditional business intelligence without the traditional cost and complexity.
InsightSquared offers features including:
– Activity Tracking
– Sales Forecasting
– Data Quality Monitoring
– Ratios and KPIs
– Nightly Emails
– Employee Scorecards
– Interactive Visualizations
– Tagging and Filtering
– Integration with other data sources such as voice tracking, financial tracking, and web tracking
The company, whose product is available for integration with multi-vertical CRM systems, has also announced a Salesforce integration.