TastemakerX, a San Francisco, CA-based social mobile platform focused on developing a targeted taste graph, has raised $1.8m in funding.
Backers include Guggenheim Partners, Baseline Ventures, True Ventures, AOL Ventures, Tekton Ventures, John Battelle, Marc Geiger, Ian Rogers, Paul Bricault, Ted Rheingold, Andrew Anker, Mich Mathews, Michael Kassan and Mike McGinley.
The company intends to use the funding to launch the company and develop the TastemakerX platform, which is expected to be released in private beta in early March 2012.
Founded in August 2011 by CEO Marc Ruxin, a former advertising and media executive and start-up advisor, and Sandro Pugliese, an engineer and entrepreneur, who both started their careers in the A&R department at EMI records in the early 1990s, TastemakerX is social gaming platform that allows users to build portfolios of personal tastes and share it to their social graph. The TastemakerX Music mobile app enables fans to discover artists, trends and inspiration, and share experiences through geo-tagging, commentary and photo sharing.