RelayFoods.com, a Charlottesville, VA-based online grocery store for items from local stores, restaurants, and farms in the neighbourhood, has secured $3.1m in a new round of funding.
Backers include existing investor Battery Ventures and a group of other undisclosed investors. This round brings the total amount raised by RelayFoods to date to $5.5m.
The company intends to use the capital to expand the business and operations to enhance its customer experience.
Launched in 2009 by founder and CEO Zach Buckner, RelayFoods.com operates via a pickup-and-delivery model to sell groceries, specialty foods, and local farm products from more than 100 partners. According to the company, prices are competitive with traditional brick-and-mortar stores because Relay works directly with local farmers and local artisans.
The service also operates in Richmond.