newBrandAnalytics, a Washington, DC-based provider of business intelligence from social media customer feedback, has closed $26m in Series B financing.
The round was led by New Enterprise Associates, with participation from Revolution Ventures (Steve Case and Tige Savage), Jeff Webber’s The Entrepreneur’s Fund, Barry Sternlicht (Founder, Starwood Hotels) and Neil Shah (President & COO, Hersha Hospitality Trust) of SS Future Fund, Quest Hospitality Ventures, and Ted Leonsis.
The company intends to use the funds for customer acquisition.
Co-founded by CEO Neil Kataria, CPO Kam Desai and Executive Vice President Ashish Gambhir, newBrandAnalytics provides hotels, restaurants, retailers, and leisure companies worldwide with social business intelligence solutions to identify key insights collecting customer feedback from an array of social media sites. Using patent-pending algorithms, it then interprets, qualifies, and categorizes each customer mention in order to generate comprehensive performance metrics and actionable findings.
The company also has offices in Caesarea, Israel.