Euclid Elements Closes $5.8M Series A Financing

Euclid Elements, a Palo Alto, CA-based data analytics platform for the physical world, has emerged from stealth and has closed a $5.8m Series A financing.

The round was led by New Enterprise Associates with participation from Harrison Metal, Triple Point Capital and other investors.

Led by CEO Will Smith and COO Scott Crosby (co-founder of the original Urchin team that was acquired by Google in April 2005 and became Google Analytics), and veterans from ShopperTrak, IBM, Ariba, TIBCO/Reuters, Google, Playdom, Qualcomm, 23AndMe and Mint/Intuit, Euclid is launching an actionable customer analytics platform that uses sensors to anonymously map shopper traffic patterns in retail spaces. These sensors sense Wi-Fi signals on smartphones, and allow retailers to understand how shoppers move through a physical shopping environment to make better decisions about store layouts, merchandising, staffing and other aspects of the in-store experience.

The company is currently hiring (



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