Vantage Media, LLC, an El Segundo, CA-based technology-driven vertical performance marketing company, and BrokersWeb, Inc., a Miami, Fla.-based provider of pay-per-click (PPC) advertising solutions for the insurance sector, have merged.
The transaction has been enabled by an equity investment of undisclosed amount provided BIA Digital Partners II LP, with Patriot Capital II, L.P. also participating.
Vantage Media specializes in delivering qualified customers to leading brands in the Education, Insurance and Moving verticals on a pay-for performance basis. BrokersWeb is a premium pay-per-click (PPC) marketing network for over 150 top-rated insurance and mortgage clients.
With highly complementary core competencies, the newly formed company plans to further accelerate the vertical and product expansion that each entity has developed separately and deliver new customers (via clicks and leads) to clients in the different sectors.