BlueCava, an Irvine, CA-based provider of device identification technology that enables businesses to improve online advertising effectiveness and reduce fraud risk, has closed a $9.5m funding round.
The round was led by S3 Ventures, with participation from existing investors Mark Cuban and Tim Headington.
In conjunction with the funding, Brian R. Smith, Managing Director of S3 Ventures, will join the company’s Board of Directors.
Marsh Marshall, Managing Director of Putney Capital and former President of Equifax/IXI Digital, will be joining as Chairman.
Led by CEO David Norris, BlueCava provides advanced technology that enables businesses to identify and profile the devices used by their customers to increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction. Through the company’s patented technology, organizations can identify Internet connected devices including desktop computers, mobile phones, tablets, and set-top boxes.