Adfonic, a London, UK-based global mobile advertising marketplace, has raised an additional $7.5m (€5.2m) in funding.
The investment was made by the company’s existing investors including Gordon Shields.
Adfonic to use the funds to continue to grow,
The investment will be used to support international expansion, in North America, Europe andAsia-Pacific, further enhancements to the platform capabilities and recruitment across advertising operations, product development, engineering and marketing functions (the company intends to increase headcount from 40 today to over 100 in the next 12 months).
Adfonic is led by CEO Victor Malachard.