Lengow, a Nantes, France-based Saas solution that helps retailers index, optimize and track their product catalogue on more than 180 channels across Europe, has raised €1.2m from Alven Capital.
The company intends to use the funds to consolidate development in France and expand internationally.
Lengow, which is also backed by Kima Ventures, has more than 400 clients in France and Europe.
Led by co-founders Jérémie Peiro, Sales Director, and Mickael Froger, CTO, The company provides traffic and marketing managers with a solution designed to manage and optimize online campaigns centralizing them in a single interface without the need to log on to each distributor’s service.
It allows retailers to index products on different distribution channels (about 185 including Comparison Search engines, affiliation programs, marketplaces, sponsored links, and social networks), optimize marketing operations beforehand by applying automatic rules, and track their campaigns monitoring in real-time data related to the number of clicks, sales and ROI.