Jumptap, a Cambridge, MA-based provider of targeted mobile advertising solutions, has completed a $25m financing round.
Investors include existing backers AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP, and several new investors.
The company intends to use the funds for product and technology development, and staffing.
Led by CEO George Bell, who joined the company in September 2010, Jumptap has increased its reach into verticals including automotive, entertainment, consumer packaged goods and financial services over the past 18 months and added 35 employees thus far this year.
The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers.