Customer Alliance GmbH, a Berlin-based company that provides a SaaS rating system for the hotel industry, has received an equity investment of undisclosed amount.
Backers include new investors High-Tech Gründerfonds and Mountain Super Angel AG.
The company intends to use the funds for product development.
Founded by Moritz Klussmann, Torsten Sabel and Chanyu Xu, Customer Alliance provides a rating system that enables hotels to systematically survey every guest, to present these ratings on the hotel website and to distribute them to rating and social media portal sites.
Launched in late 2010, the company has already acquired over 300 customers including hotel chains such as Lindner Hotels, Derag Hotels & Living, and individual and brand hotels.