Media Ingenuity Closes £17.5M financing round with SEP

Media Ingenuity, a London, UK-based online marketing technology company that owns the financial comparison site, has closed a £17.5m financing round led by SEP.
The company intends to use the proceeds from the investment to develop own-brand financial products in addition to recently launched online travel insurance service Fluid and Granite credit card.
Launched in 2006 by Founder and Director Will Becker, Media Ingenuity is a large online advertiser of financial services. 
Its businesses include lead and application generation for loans, mortgages, credit cards, life insurance, health insurance, travel insurance, debt advice, banking, savings, pensions and utilities switching.

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