Channelinsight (formerly known as InfoNow), a Denver, CO-based provider of channel sales management solutions, has secured $10m in Series C financing.
The round was led by Rho Ventures, with participation from Sevin Rosen Funds, Sequel Venture Partners and Vendanta Capital. This brings the total amount the company has raised to date to $21m.
Channelinsight intends to use the funds to accelerate new product development and expand its sales and marketing organization.
Led by CEO Mark Geene, the company provides a suite of channel sales management products that are designed to increase sales, optimize inventory, maximize return on discounts and incentives and ensure compliance.
It is available through Salesforce CRM or standalone or systems integrators including Accenture, PWC, and KPMG.
Channelinsight serves companies in the financial services, industrial and technology sectors. Customers include Lexmark, AMD, Siemens and Polycom among others.