GraphEffect Closes $2M Funding Round

GraphEffect, a provider of social media marketing services, has closed a $2m round of funding.
Investors include CrossCut Ventures, Rincon Venture Partners, Founder Collective, Baroda Ventures, Lerer Ventures, Thrive Capital, and angel investors including Matt Coffin (founder of LowerMyBills) and Stephano Kim (President of x+1).
Co-founded by Executive Chairman Clark Landry and CEO James Borow, the company intends to use the new funds to expand its sales and technology divisions.
GraphEffect support brands and agencies in leveraging Facebook advertising to increase “likes” and acquire new customers.
The company is participating in the Facebook Advertising API beta program.

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