Crowd Factory, a San Francisco, Calif.-based provider of crowd-powered marketing applications, has secured $6.5m in equity financing.
The round was led by new investor, Storm Ventures, with participation from existing investors Hummer Winblad, Peninsula Ventures and several angel investors.
In conjunction with the funding, Ryan Floyd from Storm Ventures will join Crowd Factory’s board of directors.
The company intends to use the new capital to support development and marketing of its suite of social marketing applications.
Crowd Factory’s social marketing applications are designed to allow marketers to integrate social engagement across all online programs – from email, to videos, to web pages, to microsites, to webinars, to ads and to all of the social networks themselves. According to the company, customers can measure this social activity and influence down to the individual level, and see who is promoting their products and programs and who bought or responded as a result.
Launhed in June 2010, Crowd Factory is led by CEO Sanjay Dholakia. Early customers include HBO, Sony, Speck and Universal McCann.