Monetate, a Philadelphia, PA-based provider of testing, targeting and personalization solutions for consumer websites, has raised $5.1m in funding.
Investors include First Round Capital, Floodgate Fund and other institutional backers.
Monetate intends to use the funds to further expand its sales efforts.
Founded in 2008 by technology industry veterans David Brussin and David Bookspan, the company has developed an enterprise class SaaS solution, which enable companies to test, target, and personalize product messaging, marketing creatives, and other site features. Monetate is easy to install, using just a single JavaScript tag. Installed only once, it requires no internal IT resources.
Clients include PETCO, QVC, Urban Outfitters, ModCloth, The Sports Authority, and Casual Male Retail Group.
FinSMEs
06/12/2010