NetSteps Recieves PE Investment; Adds CEO

NetSteps, Pleasant Grove, Utah-based developer of business applications for real-time management of direct sales channel companies, received an investment from private equity firm Gemini Investors.
The company will use the new capital to enhance its Web-based software platform, which offers eMarketing, eCommerce, commissions tracking and corporate brand content to help direct sales companies focus on their branding and growth strategy, accelerating achievement of their goals and bottom line performance.
Customers include Natura, Scentsy, Close To My Heart, Synergy, Zrii, and Rodan + Fields, LLC, among others.
NetSteps also announced the addition of Kevin Vitale as CEO. He brings to the company over 30 years of diverse executive leadership experience in global technology markets.
He previously served as President, CEO, and on the Board of Directors of Wall Data, Inc.. Prior, Mr. Vitale served as CEO, President and Board member at Ejasent and Encanto Networks, both venture-backed companies. He has also served as a board member or advisor on launch and growth strategies in multiple emerging companies.

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