MaxPoint Interactive, a Research Triangle Park, N.C.-based developer of a real-time neighborhood-level targeting technology that drives in-store sales for online advertisers and brand marketers, has secured $3m in its first institutional round from Trinity Ventures.
The company combines offline purchase data, demographics, psychographics and other publicly available data to form customized consumer profiles for any brand marketer. Using these together with its proprietary technology (called Digital Zips™), MaxPoint identifies the neighborhoods with the best potential customers for any brand and delivers targeted online display ads to them.
Customers already include retailers in multiple categories, financial service organizations, auto manufacturers and pharmaceutical companies. The funds will be used to expand operations of the company that also operates offices in New York, San Francisco and Austin, Texas.
In conjunction with the financing, Gus Tai, General Partner with Trinity Ventures, will join MaxPoint’s board.