Ixtens, Inc., a New York-based Software-as-a-Service provider that enables merchants to sell anywhere by syndicating their products out to multiple marketplaces, has raised $4.6m in Series A financing.
The round was led by Greycroft Partners and BV Capital, with participation from Marvin Traub Associates, a retail consulting firm.
In conjunction with the funding, Ian Sigalow of Greycroft Partners and Thomas Geiselmann of BV Capital have joined the company’s board of directors.
Through its SaaS platform, Ixtens enables on-line merchants to sell their products by syndicating goods to multiple marketplaces, and helps them, drop-shippers and suppliers work in multichannel ecommerce.
The company also provides the infrastructure for a merchant to turn any online store into a marketplace, selling integrated third-party inventory from any supplier.
Founded in 2004, Ixtens operates development offices in Novosibirsk, Russia.