AdMeld, a technology platform that helps publishers maximize their ad revenues, closed a $15m Series C round of funding.
The round was led by Norwest Venture Partners (NVP), with participation from Time Warner Investments and existing backers, Spark Capital and Foundry Group.
In conjunction with the funding, which brings the total amount raised by the company to date to $30m, Jeff Crowe, General Partner at NVP, will be joining AdMeld’s board of directors.
AdMeld is a supply-side platform that connects publishers to disparate sources of demand. Clients, among others, include Answers.com, Discovery Communications, FOX News, IAC, Pandora, Thomson Reuters, and World Wrestling Entertainment®.
Founded in 2007, the company is headquartered in New York City with offices in San Francisco, London and Toronto.