In conjunction with the funding, which brings the total amount raised by the company to date to $30m, Jeff Crowe, General Partner at NVP, will be joining AdMeld’s board of directors.
AdMeld, a technology platform that helps publishers maximize their ad revenues, closed a $15m Series C round of funding.
The round was led by Norwest Venture Partners (NVP), with participation from Time Warner Investments and existing backers, Spark Capital and Foundry Group.
AdMeld is a supply-side platform that connects publishers to disparate sources of demand. Clients, among others, include Answers.com, Discovery Communications, FOX News, IAC, Pandora, Thomson Reuters, and World Wrestling Entertainment®.
Founded in 2007, the company is headquartered in New York City with offices in San Francisco, London and Toronto.