LucidMedia Raises $4.5M in Funding

LucidMedia Networks, Inc., a Reston, Virginia-based online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), has received $4.5m in funding.
The investment, which was led by MMV Financial (MMV), follows a December 2008 investment from a combination of institutional and individual investors including Lake Street Capital and Redleaf Group.
The company will use the funds to continue expanding its recently launched self-service DSP that enables agencies and advertisers to manage their online advertising campaigns.

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