Sway, Inc., a Middleton, Wisconsin-based social media company which licenses a social media marketing platform, secured a $2m Series A funding, which follows a $1.2m seed round raised in 2007.
The financing was co-led by Origin Ventures and Leo Capital Holdings, both based in suburban Chicago.
The funds will be used to support the continued profitable growth of Shoutlet, the company’s social media content distribution and communications platform.
In particular, the financing will allow Sway to enable its growing list of Shoutlet clients to achieve even greater success through managing and coordinating all of their social media communications.
Current Shoutlet customers include American Family Insurance, Solo, and Cannondale, among many others.