StrategyBox, a Vancouver, B.C.- and London, England, UK-based marketing analytics platform, raised $2m in seed funding.
The round was led by Fuel Ventures.
The company intends to use the funds to continue to expand operations as well as adding radio attribution – the ability to show how radio ads influence online sales – to its platform.
Led by Aaron Vidas, CEO, StrategyBox provides a marketing analytics platform that makes it easy to understand what marketing activities drive sales. The company has a growing customer base in retail, SaaS and financial services.