Fitplan, a Los Angeles, CA-based personal training app that connects its members to trainers for their workout plans and expert advice, raised $4.5m in funding.
The round was co-led by Corazon Capital, Alex Rodriguez’s A-Rod Corp , and Mark Mastrov with participation from existing investors Lerer Hippeau, Bullpen Capital, Imaginary and Advancit Capital.
The company intends to use the funds to enhance product development and add more athletes to the fitness app.
Launched in 2016 by Cam Speck and Landon Hamilton, Fitplan provides a mobile fitness app, which works as a community of like-minded individuals who share a passion for health, wellness, and fitness to provide members with access to the exact training strategies and workout plans used by trainers and fitness personalities.
From beginners to fitness enthusiasts and aspiring athletes, the app allows users to track progress, connect with an online community, and train alongside 50+ world-class athletes, coaches, trainers through exclusive videos and tutorials.
Fitplan’s training routines range in both length and intensity and are meant for all levels of experience, from beginner to fitness pro. Workouts range from 20- to 30-minute routines, tailored for those crunched for time, to more intense 90-minute workouts, to extended multi-week plans.
Its roster of fitness personalities includes Melissa Alcantara, Mike O’Hearn, Michelle Lewin (@michelle_lewin) and over 50 trainers and athletes.
The app is available on iPhone and Android.