CM Group, a Nashville, Tenn.-based family of marketing technology companies, completed a $410m financing.
In conjunction with the financing, CM Group acquired Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the U.S. including the Big Four consulting firms.
The financing provides capital for future acquisitions to accelerate growth and provide a technology solution to meet the needs of marketers.
Led by David Brady, CEO, Vuture provides a platform offering technology for event management, content management, payments, alumni tracking, and surveys. Marketers in the professional services field can create and send personalized communications and build relationship-enriching experiences with clients, alumni, and prospects.
The acquisition bolsters CM Group’s presence in existing markets including London, New York, and Sydney.
Led by Wellford Dillard, CEO, CM Group is a family of global marketing technology brands including Campaign Monitor, Delivra, Emma, Liveclicker, Sailthru and Vuture. By joining together them, the company offers a variety of solutions that can be used by marketers at any level.
CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global offices in Australia, London, New Zealand and Uruguay.
Following the deal, CM Group will have over 600 employees and 300,000 customers, as all employees of Vuture will remain active in the company.
Vuture follows the acquisitions of Liveclicker and Sailthru.