Goods Unite Us, a Madison, Wis.-based, women-led app and website that gives the politics of over 4,000 brands and companies, closed a $500K seed funding round.
The round was led by MaSa Partners, Mark Bakken, and Humble Rogue Ventures with several accredited angel investors also contributing.
The company intends to use the funds to add features and continue to get users on the platform.
Co-founded by Abigail Wuest (CEO), Amy Miller (COO), and Brian Potts, Goods Unite Us is a B2B company that has over 200K monthly active users across its app and website. The company’s mission – to bring transparency to corporate money in politics and empower consumers to vote with their wallets – is grounded in its Campaign Finance Reform Score, a score that is based solely on publicly available data about how much money the company and its senior leaders contribute to politicians and PACs and to which party.