yulife, a London, UK-based lifestyle insurance business, raised £3M in funding.
The round was led by LocalGlobe, with participation from Anthemis Exponential Ventures and OurCrowd.
Founded in 2016 by CEO Sammy Rubin, serial entrepreneur and former CEO of Vitality Life, yulife provides a game based wellbeing app that leverages AI and behavioural science to deliver digital life insurance and inspire users to build positive daily habits and receive rewards from partners.
The app rewards members with yucoin – the yulife currency of wellbeing – for small, everyday lifestyle changes such as walking to work, or meditating using health app, Calm.
Users progress through levels, compete in company leaderboards and complete quests which drive an improvement to overall wellbeing.
Yucoin can be redeemed for rewards such as Avios points, Asos vouchers and NowTV passes.
Global insurance company AIG is underwriting all policies.
The team also includes:
– COO Sam Fromson,
– CTO Josh Hart,
– CFO Jonathan Roomer,
– CPO Jaco Oosthuizen, and
– Chief Wellbeing Officer Dr Rangan Chatterjee.