Springbot, an Atlanta, GA-based data-driven marketing platform for eCommerce retailers, closed $15m funding round.
The round was led by North Atlantic Capital with participation from existing investors TechOperators, TTV Capital, Harbert Growth Partners, TechSquare Labs, Forte Ventures and Silicon Valley Bank.
The company intends to use the funds to continue developing innovative solutions.
Led by Brooks Robinson, Co-founder and CEO, Springbot provides a marketing automation platform for small and medium-sized retailers. The company has established partnerships and platform integrations with top eCommerce shopping carts BigCommerce, Magento, Shopify and most recently WooCommerce.