Digital2Go Media Networks, Inc. (D2GO), an Irvine, California-based consumer engagement and marketing intelligence company focused on mobile, raised 1.8 million XEM, equivalent to $1m USD, through the NEM blockchain community fund.
The funds raised will be used to integrate D2GO’s LocationCore™ platform on the NEM.io* Foundation’s blockchain.
LocationCore™ is an existing product of D2GO that provides consumers’ mobile data and anonymous location information to businesses for engagement and marketing purposes.
A number of businesses are already using the platform, including Incipio, AdParlor, Alamo Rental Car, and RCI (a division of Wyndham Resorts).
Using the NEM blockchain technology, LocationCore™ will provide businesses the ability to record location-based impressions and securely compensate mobile app publishers and mobile device users for sharing their mobile data and anonymous location information.
The 300 million XEM (equivalent to $130M USD) community fund is an initiative by NEM.io Foundation to promote development on the NEM blockchain. The fund is decided through community voting, with people posting the concept for their start-up or business on NEM community forums, which are then voted on by users. Successful companies are then presented to the NEM.io Foundation, which carries out due diligence before issuing the funding.
Digital2Go’s D2GO dMosaic™ platform provides advanced audience segment targeting, combined with data collection capabilities to enhance brand value through targeted mobile device engagement. Its LocationCore™ technology, built upon the NEM blockchain, aims to democratize the use of consumer mobile data and put the power back in the hands of the mobile consumer.
The company, which also has offices in Melbourne, AU, and Mexico City, Mexico, has deployed its solutions to over 10,000 locations in the US and Latin America.
*NEM.io Foundation Ltd. is a non-profit organization based in Singapore, set up to promote NEM’s blockchain technology globally.