LiveLike, a New York-based sports viewing startup, secured $9.6m in Series B funding.
Backers included Greycroft Partners, Lepe Partners, David Stern, Commissioner Emeritus of the National Basketball Association, Evolution Media, Courtside Ventures, Elysian Park, Dentsu Ventures, and the GC VR Gaming Tracker Fund.
The company intends to use the funds to expand its partnerships, and further build out its product and platform creating increased cross-platform compatibility, an evolved user interface to make content discovery more intuitive, and new in-product experiences – such as fantasy sports integrations.
Led by Andre Lorenceau, Founder and Chief Executive Officer, and Miheer Walavalkar, Co-founder and Chief Business Officer, LiveLike provides a live streaming platform enabling live sports viewing via experiences that combine VR, AR and MR, with social connectivity.
Users can select different camera angles and have instant access to a wide range of stats, highlights and replays. Its white label solution enables broadcasters and sports leagues to stream the interactive content it creates and produces under their own branded network or league app.
LiveLike has signed partnerships with marquee sports organizations and broadcast rights holders such as FOX Sports and French Tennis Federation, and producing global sports events, from Super Bowl LI, UEFA Champions League Final, and the NCAA Basketball Big East Tournament, to the French Open tennis tournament.
The company has offices in Paris, France, and Gurgaon, India.