TrendKite, an Austin, TX-based provider of a software platform for PR monitoring, closed an over $46M additional round of funding.
The round was led by Harmony Partners.
The company intends to use the funds to accelerate product innovation
Co-founded by A.J. Bruno and Matt Allison and led by CEO Erik Huddleston, TrendKite provides PR professionals with a PR measurement, monitoring and reporting platform that harnesses big data and analytics to easily measure the impact news coverage has on a brand’s reputation, website traffic, and business goals.
The company recently expanded to London.