Qualifio, a Louvain-La-Neuve, Belgium-based interactive marketing and data collection platform, raised €3m in Serie A funding.
Backers included Volta Ventures and SRIW (Société Régionale d’Investissement de Wallonie), the investment arm of the Walloon Region in Belgium.
The investment will be used to continue building the Qualifo platform and geographically expand the activities of Qualifio to Germany and Scandinavia.
Launched in 2011 by CEO Olivier Simonis and CTO Serge Rappaille, Qualifio provides a SaaS platform to engage audiences and collect data, through the creation and multichannel publication of 40+ campaigns like quizzes, competitions, forms, video galleries, animated games, etc.
Qualifio is used by more than 400 brands and media across Europe, including Kinepolis, FC Barcelona, Carrefour, L’Oréal, Decathlon, VRT and TF1.
The company currently has offices in Louvain-la-Neuve, Paris, Amsterdam and Madrid.