Greenfly, a Santa Monica, Calif.-based provider of a software platform that enables brands to engage with their advocates to create and deploy digital content, raised $8.5m in Series B funding.
This round, which brings total funding to date to $14.7m, was led by Alpha Edison with participation from earlier investors Iconica Partners, Elysian Park, and Corazon Capital.
The new funding will enable the company to continue building out its technology, drive user acquisition and other marketing initiatives, and bolster the team with new hires.
Co-founded in 2014 by Shawn Green, former LA Dodgers All-Star, and Daniel Kirschner, Greenfly provides a SaaS platform that enables brands to activate and orchestrate networks of content creators (brand advocates, influencers and employees) in one place, creating an efficient request, create, review, approve and post process.
Through the technology platform, which integrates a mobile app with a private, web-based content production and orchestration system, a consumer brand can collaborate with a network of endorsers, staff, even passionate customers to create and simultaneously share thematically unified video and other media content (television, social media platforms, and across the Internet) announcing a new product across hundreds of individual social accounts and various social networks like Facebook, Instagram and Twitter.
Greenfly has been used by leading brands, sports leagues, teams, and media companies content.