Flyers and leaflets are effective ways to get the message of your business across to the people that matter the most to you. Leaflets are cost-effective and easy to produce. Anyone can produce a leaflet, but to produce an effective leaflet requires a little extra thought. Find out how to get impressive results from a business leaflet with these simple tips.
1. Generate Effective Marketing Copy
The rules for great advertising copy remain the same whether you want flyers printing or advertisements written, emails sent or a website designed. Effective marketing copy is planned and targeted. Using targeted copy when you are carrying out leaflets printing is very important for your business. Know your target market. Decide what tone you will use and what you want to achieve with your leaflet. Ensure that you know the main issues or products you want to promote and talk about on your leaflet. And make sure that you focus on the benefits of your service or product, and not just a list of features. Include what makes your product or service unique.
2. Plan Your Text
When you know what you are going to say, split it into sections so that it is easy to read. Use direct language such as “you” to draw people in, and ask a question, which is an effective way of getting people to take notice of your flyer. Make sure that you include the relevant contact details and the way you want people to get in touch with you. In all cases, avoid waffle and filler text, and focus on the core message.
3. Include a Call to Action
You do need to raise awareness and promote your brand but it is also important to include a direct call to action so that you turn this promotion into direct new business. Your call to action could be a money-off offer, a prize draw, or the invitation to visit a shop or activity. Make sure that you set time limits if you are offering money off or a prize draw.
4. Keep Design Simple and Consistent
You can design an effective business flyer even when you are not a designer yourself. Keep everything simple. You can also use a pre-made template if you do not want to create something from scratch. Balance the various elements on a layout and give them plenty of space to stand out. Use text which is bold and easy to read. Great images can count much more than text so ensure you use only high quality images that are directly relevant to your business or your promotion. And, of course, make sure you allow time for final checks and ideally have someone else look over your leaflet before printing so you can identify any problems or mistakes.
Image courtesy of Michelle Meiklejohn/FreeDigitalPhotos.net