Phyter Food, a West Chicago, IL-based creator of vegetable-based nutrition bars, raised $1m in funding.
The Sustainable Local Food Investment Group (SLoFIG), a network of accredited angel investors committed to supporting Chicago-area food companies, and another private backer, made the investment.
The funding has enabled the startup to purchase kitchen equipment needed to fulfill orders from Midwest retailers including Whole Foods Market and will also be used to begin a marketing program.
Created by Chef David Choi Jr., and also led by Gloria Athanis and Jeff Adeszko, Phyter bars are handcrafted and cooked in small batches, and feature farm-fresh vegetables and/or fruit as their first ingredient. They are also organic, kosher, vegan, and free of GMOs, gluten, soy, dairy, chemicals, preservatives, and added oils or fats.
Today, Phyter refrigerated bars are sold at all 52 Whole Foods stores in the Midwest as well as at Sunset Foods, The Grand, Equinox health clubs and other locations in the Chicago metropolitan area. Flavors include Sweet Potato + Coconut, Butternut Squash + Peanut Butter, Cranberry + Strawberry, Beets + Cocoa, and a new Kale + Apple that will be in stores next year.