opendorse, a Lincoln, Neb.-based athlete marketing platform, closed a $3.5mm Series A financing round.
The round was led by Serra Ventures with participation from existing investor Flyover Capital, Prince Amukamara, Sean Bratches, Dan Mannix, and Peter Gardiner.
The company intends to use the funds to continue to drive product growth and innovation, invest in additional sales and marketing resources, and continue to evaluate strategic growth opportunities.
Led by Blake Lawrence, CEO, opendorse is an athlete marketing platform for the biggest brands in sports to share content on social. Today, more than 2,400 athletes use opendorse to provide 1,500 brands with access to their 800mm followers on social.
Brand partners include the NFL Players Association, PGA Tour, New Jersey Devils, more than 15 major college athletic departments, and many of the top advertisers in sports.
The company is opening satellite offices in New York City and Chicago.