Hello Soda, a Manchester, UK-based international big data and text analytics company, raised £5.5m in equity and debt funding.
NVM Private Equity (NVM) made the investment alongside an additional £1.5m venture debt facility from Clydesdale and Yorkshire Bank’s Growth Finance team.
The company intends to use the funds to continue its global growth plans and raise the profile of its tech offerings.
Led by CEO James Blake, Hello Soda provides a global text and big data analytics platform to businesses in the ID verification, risk and personalisation verticals. The company, which also has offices in both the US and Thailand, provides advanced text analytics software solutions to customers across six continents, mainly across UK, USA, Mexico, Australia, Spain and South Africa.