Aday, a NYC, and London, UK-based direct-to-consumer fashion startup, secured $2m in its latest funding round.
Backers included H&M Co:Lab, H&M’s venture capital arm, ADG, and SoGal Ventures. In conjunction with the funding, Nanna Andersen of H&M Co:Lab, will join Aday’s board.
The company, which has raised $3.1m in funding, intends to use the capital to expand its direct-to-consumer strategy plans and open a permanent store in 2018.
Founded in 2015 by Nina Faulhaber, Aday makes a line of durable, technical and chic womenswear with garments using recycled polyesters and polyamides.
The company, which currently ships to the UK, the US, Canada, Australia, Hong Kong and Germany, plans to expand to Sweden, France and Singapore in 2018.