Reaction Commerce, a Santa Monica, CA-based open source commerce platform for modern retailers and brands, raised $8.5m in Series A financing.
The round – which brings total investment to over $11.7m to-date – was led by GV (formerly Google Ventures) with participation from previous investors CrossCut Ventures, Double M Partners, Joanne Wilson, and Female Founders Fund.
The company intends to use the funds to build its engineering, product, and go-to-market teams and to continue to develop the platform.
Founded by Sara Hicks and Aaron Singmaster-Judd, Reaction Commerce provides open source commerce software that enables retailers and brands to build scalable and customizable commerce experiences for their online stores and marketplaces. Its platform is built on modern technologies such as Node.js, MongoDB, React, Docker, and Kubernetes.
Since the launch of Version 1.0 in March 2017, which provides marketplace features such as merchant onboarding, multi-shop checkout, split order and payment processing, and individual shop branding, management, and product catalog creation, the company is seeing adoption accelerate, with more than 2,600 global installations per month and features a growing community of over 5,500 developers.
In addition to the funding, the company is also launching new multi-shop marketplace capabilities.